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The Longest Way is a project documenting an extraordinary year-long walk across China, capturing the raw beauty of the journey, the challenges of solitude, and the spirit of exploration. The rebrand brings this epic story to life through a visual identity that feels as vast and immersive as the landscapes traversed. Bold, modern typography reflects the scale and determination of the journey, while a cinematic, editorial-style layout enhances storytelling across digital and print platforms. The system is designed to be fluid and adaptive, seamlessly integrating photography, text, and motion to echo the rhythm of travel. The result is a striking, cohesive identity that transforms The Longest Way into more than just a travelogue—it becomes a deeply engaging experience.

SKILLS
Branding & Identity
Visual Design
Editorial & Layout Design
Digital & Print Systems
Typography
Motiongraphics

ROLE
Designer & Art Director 
2024
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Building a Seamless Experience for Tech Builders
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Designing a Scalable, Flexible Theme for eCommerce

Selected Works
A Podcast ReimaginedTim Ferriss
Bringing Clarity to ChaosSakay
Bringing Ease to Every CommuteSakay
Helping Shape Moments That MatterSpirit Events
Building a Seamless Experience for Tech BuildersBonito
Capturing The Essence of an AdventureThe Longest Way
Designing a Scalable, Flexible Theme for eCommerceTsukiji
Giving Shape to Scalable, Modular BlockchainFermi
A Refined Identity for Thoughtful InnovatorsBonito

Creativity is a generous act.

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